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Brand & Media Kit · v1.1

Media
Kit

Everything you need to put BreakAway alongside your league, event, or team — logos, lockups, copy, color, and type. Grab it, build it, ship it.

iPhone
iPhone
01
Logo system

The marks

Primary lockup, wordmark, chevron, and the reverse variant. Hover any tile to download SVG or PNG. Always pull SVG when you can.

Previewing on lightOpen in Figma
Primary lockup
Primary lockup
Horizontal · default
SVG · PNG
Vertical lockup
Vertical lockup
Stacked
SVG · PNG
Wordmark
Wordmark
Type only
SVG · PNG
Chevron
Chevron
Icon / app mark
SVG · PNG
02
Clearspace & usage

Protect the mark

Keep the logo legible and unmolested. Clearspace equals the chevron height (1X) on all sides. Minimum width 88px.

1X1Xclearspace
Minimum size
min
88PX
Digital min
min icon
24PX
Chevron min
DoKeep the clearspace

Give the mark room equal to the chevron height (1X) on every side.

DoUse the right variant

Reverse (white) on dark, ink on light. Always pull the SVG.

Don'tDon't stretch or squash

Scale proportionally. Never distort the chevron or wordmark.

Don'tDon't recolor

The mark is ink, white, or a single brand color. No off-palette fills.

Don'tDon't add effects

No drop shadows, glows, bevels, or outlines on the logo.

Don'tDon't sit on clutter

Keep busy photography out from behind the mark. Use a solid field.

03
Co-branding lockups

BreakAway × your brand

The partner-critical set. Use these to show the relationship — never rebuild your own. Build yours from the editable Figma template; custom lockups go through approval.

Preview surface
Placeholder partner · Sunbelt 7v7 League
BreakAway
7v7SUNBELT· LEAGUE ·
Sunbelt7V7 LEAGUE
Horizontal lockup

BreakAway × Partner. Equal billing, shared baseline. The default for signage and sponsor walls.

BreakAway
OFFICIAL DATA PARTNER OF
7v7SUNBELT· LEAGUE ·Sunbelt
7v7 League
Official Data Partner of

Vertical stack for programs, jumbotron, and press. Partner name leads; BreakAway states the role.

Powered by BreakAway
Powered by BreakAway

For embedded stats, results pages, and player cards inside your product or broadcast.

04
Color

The palette

Cerulean leads, eye-black grounds, Volt brings the energy. Click any value to copy it. Use color with intent — proof reads best on a clean field.

Color in use
The field
doesn’t lie.
Verified+0.3s faster40yd · 4.81
On a light field
CeruleanVolt

Volt is an accent, not a background. Keep it to chips, rules, and highlights.

Primary
Cerulean
Ground
Eye Black
Energy accent
Volt
Surface
Field White
05
Typography

Type system

Obviously for display and numbers — bold, uppercase, the loud stuff. IBM Plex Sans for everything you read. Two faces, clear jobs.

Display
Obviously
Aa
Proof, not hype
Light · Black · Super
Headlines · numerals · scoreboardsFoundry: OH no Type Co.
Body & UI
IBM Plex Sans
Aa

Every number traces back to a real moment on a real field, logged and confirmed — not estimated.

Light 300Regular 400Medium 500Semibold 600Bold 700
Body · labels · data tablesOpen source · OFL
06
The app

BreakAway in hand

App icon, product video and current screens from BreakAway 5.4.1 on iPhone, iPad and the web. Every person and team on screen is a fictional demo account.

BreakAway app icon
App icon
iOS · App Store
PNG · 1024

iPhone 20

Athletes, coaches & families. Dark is the default, light is one tap away.

BreakAway iPhone: Athlete profile, career stats (athlete view)
iPhone
Athlete profile
Career stats
Athlete
PNG
BreakAway iPhone: Games, every game, by event (athlete view)
iPhone
Games
Every game, by event
Athlete
PNG
BreakAway iPhone: Metrics, personal bests & progress (athlete view)
iPhone
Metrics
Personal bests & progress
Athlete
PNG
BreakAway iPhone: Stat card, one per statted game (athlete view)
iPhone
Stat card
One per statted game
Athlete
PNG
BreakAway iPhone: Locker, stat cards & report cards (athlete view)
iPhone
Locker
Stat cards & report cards
Athlete
PNG
BreakAway iPhone: Combine report card, verified measurables (athlete view)
iPhone
Combine report card
Verified measurables
Athlete
PNG
BreakAway iPhone: Game Center, score, leaders & your line (athlete view)
iPhone
Game Center
Score, leaders & your line
Athlete
PNG
BreakAway iPhone: Recap, a story for every game (athlete view)
iPhone
Recap
A story for every game
Athlete
PNG
BreakAway iPhone: Box score, team & player stats (athlete view)
iPhone
Box score
Team & player stats
Athlete
PNG
BreakAway iPhone: Plays, every drive, every play (athlete view)
iPhone
Plays
Every drive, every play
Athlete
PNG
BreakAway iPhone: Team page, record & team stats (athlete view)
iPhone
Team page
Record & team stats
Athlete
PNG
BreakAway iPhone: Athlete profile, light mode (athlete view)
iPhone
Athlete profile
Light mode
AthleteLight
PNG
BreakAway iPhone: Game Center, light mode (athlete view)
iPhone
Game Center
Light mode
AthleteLight
PNG
BreakAway iPhone: Team home, coach view (coach view)
iPhone
Team home
Coach view
CoachLight
PNG
BreakAway iPhone: Roster, build it once (coach view)
iPhone
Roster
Build it once
CoachLight
PNG
BreakAway iPhone: Quick actions, stat a game, run a combine (coach view)
iPhone
Quick actions
Stat a game, run a combine
CoachLight
PNG
BreakAway iPhone: Create a game, pick a rule set (coach view)
iPhone
Create a game
Pick a rule set
Coach
PNG
BreakAway iPhone: Rule sets, presets for every format (coach view)
iPhone
Rule sets
Presets for every format
Coach
PNG
BreakAway iPhone: Customize, fine-tune any rule (coach view)
iPhone
Customize
Fine-tune any rule
Coach
PNG
BreakAway iPhone: Scoring rules, tds, conversions & safeties (coach view)
iPhone
Scoring rules
TDs, conversions & safeties
Coach
PNG

iPad 12

Game Center, profiles and league pages with room to breathe, plus statting from the sideline.

BreakAway iPad: Athlete profile, career stats (athlete view)
iPad
Athlete profile
Career stats
Athlete
PNG
BreakAway iPad: Metrics, personal bests & progress (athlete view)
iPad
Metrics
Personal bests & progress
Athlete
PNG
BreakAway iPad: My Recruiting, live to 301 programs (athlete view)
iPad
My Recruiting
Live to 301 programs
Athlete
PNG
BreakAway iPad: Stat cards, the whole season (athlete view)
iPad
Stat cards
The whole season
Athlete
PNG
BreakAway iPad: Game Center, leaders & big plays (fans & families view)
iPad
Game Center
Leaders & big plays
Fans & families
PNG
BreakAway iPad: Recap, story & win probability (fans & families view)
iPad
Recap
Story & win probability
Fans & families
PNG
BreakAway iPad: Plays, drive by drive (fans & families view)
iPad
Plays
Drive by drive
Fans & families
PNG
BreakAway iPad: Live statting, play-by-play from the sideline (coach view)
iPad
Live statting
Play-by-play from the sideline
Coach
PNG
BreakAway iPad: Key Moments, the fastest way to stat (coach view)
iPad
Key Moments
The fastest way to stat
Coach
PNG
BreakAway iPad: League leaders, every stat, every division (fans & families view)
iPad
League leaders
Every stat, every division
Fans & families
PNG
BreakAway iPad: League schedule, results & what's next (fans & families view)
iPad
League schedule
Results & what's next
Fans & families
PNG
BreakAway iPad: Tournament standings, pools & point differential (fans & families view)
iPad
Tournament standings
Pools & point differential
Fans & families
PNG

Web 6

Where coaches, leagues & tournament hosts run the season.

BreakAway Web: League hub, season at a glance (league admin view)
MacBook
League hub
Season at a glance
League admin
PNG
BreakAway Web: Leaderboards, offensive & defensive leaders (league admin view)
MacBook
Leaderboards
Offensive & defensive leaders
League admin
PNG
BreakAway Web: Divisions & teams, coaches, rosters & readiness (league admin view)
MacBook
Divisions & teams
Coaches, rosters & readiness
League admin
PNG
BreakAway Web: Tournament hub, pools, bracket & schedule (tournament admin view)
MacBook
Tournament hub
Pools, bracket & schedule
Tournament admin
PNG
BreakAway Web: Roster, claimed accounts & invites (coach view)
MacBook
Roster
Claimed accounts & invites
Coach
PNG
BreakAway Web: Games, every game, one list (coach view)
MacBook
Games
Every game, one list
Coach
PNG
07 — Download everything

Grab the
whole kit.

Logos, lockups, color, type, and templates in one download. Building something outside the templates — merch, on-product, a custom lockup? Send it our way for approval.

Versionv1.1
Last updatedOctober 8, 2026