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Official stats partner of the USA Football Summer Series · June 19–21 · Los Angeles

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Brand & Media Kit · v1.0

Media
Kit

Everything you need to put BreakAway alongside your league, event, or team — logos, lockups, copy, color, and type. Grab it, build it, ship it.

iPhone
iPhone
01
Logo system

The marks

Primary lockup, wordmark, chevron, and the reverse variant. Hover any tile to download SVG or PNG. Always pull SVG when you can.

Previewing on lightOpen in Figma
Primary lockup
Primary lockup
Horizontal · default
SVG · PNG
Vertical lockup
Vertical lockup
Stacked
SVG · PNG
Wordmark
Wordmark
Type only
SVG · PNG
Chevron
Chevron
Icon / app mark
SVG · PNG
02
Clearspace & usage

Protect the mark

Keep the logo legible and unmolested. Clearspace equals the chevron height (1X) on all sides. Minimum width 88px digital, 0.75in print.

1X1Xclearspace
Minimum size
min
88PX
Digital min
min icon
24PX
Chevron min
DoKeep the clearspace

Give the mark room equal to the chevron height (1X) on every side.

DoUse the right variant

Reverse (white) on dark, ink on light. Always pull the SVG.

Don'tDon't stretch or squash

Scale proportionally. Never distort the chevron or wordmark.

Don'tDon't recolor

The mark is ink, white, or a single brand color. No off-palette fills.

Don'tDon't add effects

No drop shadows, glows, bevels, or outlines on the logo.

Don'tDon't sit on clutter

Keep busy photography out from behind the mark. Use a solid field.

03
Co-branding lockups

BreakAway × your brand

The partner-critical set. Use these to show the relationship — never rebuild your own. Build yours from the editable Figma template; custom lockups go through approval.

Preview surface
Placeholder partner · Sunbelt 7v7 League
BreakAway
7v7SUNBELT· LEAGUE ·
Sunbelt7V7 LEAGUE
Horizontal lockup

BreakAway × Partner. Equal billing, shared baseline. The default for signage and sponsor walls.

BreakAway
OFFICIAL DATA PARTNER OF
7v7SUNBELT· LEAGUE ·Sunbelt
7v7 League
Official Data Partner of

Vertical stack for programs, jumbotron, and press. Partner name leads; BreakAway states the role.

Powered by BreakAway
Powered by BreakAway

For embedded stats, results pages, and player cards inside your product or broadcast.

04
Color

The palette

Cerulean leads, eye-black grounds, Volt brings the energy. Click any value to copy it. Use color with intent — proof reads best on a clean field.

Color in use
The field
doesn’t lie.
Verified+0.3s faster40yd · 4.81
On a light field
CeruleanVolt

Volt is an accent, not a background. Keep it to chips, rules, and highlights.

Primary
Cerulean
Ground
Eye Black
Energy accent
Volt
Surface
Field White
05
Typography

Type system

Obviously for display and numbers — bold, uppercase, the loud stuff. IBM Plex Sans for everything you read. Two faces, clear jobs.

Display
Obviously
Aa
Proof, not hype
Light · Black · Super
Headlines · numerals · scoreboardsFoundry: OH no Type Co.
Body & UI
IBM Plex Sans
Aa

Every number traces back to a real moment on a real field, logged and confirmed — not estimated.

Light 300Regular 400Medium 500Semibold 600Bold 700
Body · labels · data tablesOpen source · OFL
06
The app

BreakAway in hand

App icon, store screenshots, device mockups, and product video. Placeholders for now — real assets drop in next pass.

BreakAway app icon
App icon
iOS · App Store
PNG · 1024
BreakAway app — Home
iPhone
Home
Your groups & feed
PNG
BreakAway app — Live statting
iPhone
Live statting
Field & play-by-play
PNG
BreakAway app — Game Center
iPhone
Game Center
Box score
PNG
BreakAway app — Player card
iPhone
Player card
Verified profile
PNG
BreakAway app — Stat card
iPhone
Stat card
Shareable player card
PNG
BreakAway app — Live plays
iPhone
Live plays
Play-by-play + reactions
PNG
BreakAway app — Recap
iPhone
Recap
Auto game story
PNG
BreakAway app — Team stats
iPhone
Team stats
Head-to-head
PNG
07 — Download everything

Grab the
whole kit.

Logos, lockups, color, type, and templates in one download. Building something outside the templates — merch, on-product, a custom lockup? Send it our way for approval.

Versionv1.0
Last updatedJune 24, 2026